Directory Profile


Dave Doetsch

Company: Mid-West Family Broadcasting - South Bend/SWMI
Location: 580 E. Napier Avenue, Benton Harbor 49022
Phone: 2699251111

About Me

Started my radio career as a part-time weekend and overnight jock in Winona, Minnesota in the fall of 1991. By spring of 1992 I added sales to my list of duties simply because I wanted to make more money. Had solid early success that lead me to move to a larger market in Mankato, Minnesota in 1992. During my second year there I was promoted to sales manager at the age of 24. Wanting to continue my growth I moved once again to southwest Michigan with Mid-West Family. Stayed there for 4 years, but due to a stagnation in growth I moved again, this time to Grand Forks, North Dakota to become their General Sales Manager. I was there for 2 years, but was lured back to Mid-West Family's Springfield, Illinois operation where I was Director of Sales for the next 8 years. In the spring of 2010 I seized the opportunity to become President and General Manager of Mid-West Family's southwest Michigan operation, where I remain to this day.

My Market

We are a series of small towns in southwest Michigan on the shores of Lake Michigan. Though Whirlpool Corporation is located here, the economy is primarily driven by tourism. We operate 7 radio stations, as well as two news based apps/websites and a popular e-commerce website. Though we are the dominant media operator in our market, we also receive media from Chicago, South Bend, Kalamazoo and Grand Rapids who surround us.

My Stations

95.7 The Lake - Classic Rock (WQLQ FM)
103.7 COSY FM - Classic Hits (WCSY FM)
98.3 The Coast - Soft AC (WCXT FM)
Rock 107 WIRX - Rock
106.1 The New QYQ - Pop Alternative (WQYQ FM)
News/Talk/Sports 94.9 WSJM
97.5 Y-Country - Country (WYTZ FM)
Moody on the Market App (Local Business News)
Town Crier Wire App (Local News, Sports, Weather, Events)
Super Saver/Dining Deals (e-commerce - www.radiosupersaver.com)

Strengths

Live Events, Music Formats, New Startups, Sales Coaching, Sales Management, Social Media, Sports Marketing

Format Experience

Active Rock, Adult Contemporary, Adult Hits, Album Adult Alternative, Album Oriented Rock, All Sports, Alternative, Classic Rock, Country, Lite Rock, News Talk Information, Oldies, Pop Contemporary Hit Radio, Top 40

Production Availablility

Daytime

Last 10 Reports

Mon, May 13, 2024
Sat, March 9, 2024
Mon, January 15, 2024
Wed, November 15, 2023
Mon, September 11, 2023
Tue, July 25, 2023
Wed, May 10, 2023
Mon, March 13, 2023
Wed, January 11, 2023
Fri, November 11, 2022