Directory Profile


Melissa Herrboldt

Company: KXLG Radio (Website)
Location: 835 Jenson Ave, Watertown, SD 57201
Phone: 605-753-9910
Cell: 605-881-2837

About Me

I met Bob Faehn at a previous job (door to door cable sales) in 2007 and he changed my life forever when he introduced me to real "Live and Local" radio. We worked together and he said; I have a job you will love and you will be great at it, I just can't quite tell you what it is!

I had one year prior radio experience and have been in radio since the start of KXLG in August 2009 when Bob brought me on with the start up of KXLG. I am a proud Lake Area Technical College graduate with a degree in Marketing/Management/Sales and have called Watertown my home since 2002. I met my husband at my prior radio job as he worked at the sister station in another town. He was the morning man for 10 years before he hung up his headphones and moved to Watertown so we could pursue a life together. We now have two children Ava and Brody. When Bob became terminally ill we decided to purchased KXLG. Bob had retired and promoted me to General Manager in February 2021. On November 30th, 2021 we officially took ownership along with 3 partners with one of those partners being Bob's wife. I am currently the General Manager/Owner at KXLG Radio.

I was born and raised in a little town of 2,000 Webster, SD and graduated from Webster High School. I never had any dreams of owning a radio station but here I am; it's quite surreal sometimes still.

When I'm not at the radio station I enjoy in my free time watching our kid’s activities, family and friends, decorating, flower gardening and going to concerts. I am glad I met Bob Faehn!

My Market

Watertown is the 4th largest community in South Dakota, with a population of around 22,000 and a trade area of approx. 70,000 people. KXLG is Watertown's 8th radio station in a town of 22,000.

My Stations

It’s Simple. KXLG is a locally owned ma and pa stand alone FM radio station (small but mighty) combined of a team of individuals who thrives to give our listeners and advertisers the best experience possible; both on air and in business. We are Community! We are KXLG “Live and Local”. Our Mission Statement says it BEST!

KXLG’s Mission is to be an admired and involved part of our communities, while providing important information and entertainment in an upbeat, honest, and friendly manner that maximizes the success of our advertisers.

Cove Values: Honesty, Integrity, Expertise and Attitude

Strengths

Live Events, Sales Coaching, Sales Management, Social Media, Station Vehicles

Format Experience

Classic Hits

Automation System Experience

AudioVault,

Traffic System Experience

RadioTraffic
Member Sponsor: Bob Faehn

Last 10 Reports

Wed, February 14, 2024
Wed, December 6, 2023
Thu, October 12, 2023
Thu, August 17, 2023
Thu, June 15, 2023
Fri, April 14, 2023
Mon, February 13, 2023
Tue, December 13, 2022
Fri, October 14, 2022