Russ Withers Sales Promotion Entry

Presented annually to an Idea Bank Member station for the outstanding Sales Promotion of the year.

The sales promotion can be a one-client promotion or a multi-client promotion from the year 2023. The entry should include the sales volume produced (judging sales volume vs. market size), the creativity of the sales process, the definition of the solution proposed, the evaluated results of the promotion, the ability to replicate the promotion in other markets, and the uniqueness of the overall promotion.

All members are encouraged to make a nomination, and entries will remain on the website.

Additional Fine Print RULES:

  1. Only Web site entries are accepted.  The entry will be considered your Sales Topic in your Jan or Feb Report
  2. Entries deadline is March 20. 2024 at 6 PM Eastern.
  3. Only one promotion per member is allowed. Multiple station owners may enter only once. There is no entry fee.
  4. The station must have been an active IBIB member during the promotion.
  5. The promotion must have been completed at any time in the 12 months of 2023.
  6. The Executive Director shall select at least three judges who have no interest in the outcome.
  7. The winner will be announced at the Spring Convention 2024.
  8. rules may be adjusted at any time.
  9. The winner gets a permanent recognition plaque plus $500.00 cash, in the form of an IBIB check, to be used in any manner the member chooses – an IRS Form 1099 will be issued to the recipient. If ten or more entries are accepted a cash award will be made to the runner-up.